1bn reasons to upgrade to the latest version of windows

November, 2019

Windows 10 is a continually evolving, ever-improving Operating System; with each new release, Microsoft aims to improve existing and add new features. But when speaking to customers, their reason for taking a Windows Release is because they have to, and typically it’s up to a year after the release was first available. Rarely does a customer say, “we want to take the latest release of Windows 10 (and Office) so that we have the latest features available to enable us to innovate and elevate ourselves above our competition.”

Windows 10 is fast approaching 1bn deployments worldwide, with the vast majority of those deployments being to home users, meaning they will likely be running the latest release of Windows 10. Additionally, any home user with an Office 356 subscription will also be running a very up-to-date version of Office. It is, therefore, increasingly likely that the average employee has a more up-to-date Windows and Office experience at home than they do at work.

Gartner estimates that within five years, 75% of large enterprises will be using low-code development tools for both IT application and citizen development initiatives, which will account for over 65% of application development. Microsoft recently showcased an example of low-code development in action at Future Decoded: A Dispatcher at Autoglass with no formal development training or experience used PowerApps to streamline the rebooking of customer appointments. In less than two years, the number of low-code apps developed went from 1 to 100, with 3000 users across the business.

In a recent conversation with a customer, I wondered if the “next” release of Windows might offer a single compelling reason for them to consider adopting it “now” rather than waiting until they “had to” update (they are only just embarking on an 1809 rollout). What happened next?

  1. No reasons came to mind. For us to understand the benefits for our customers, we’d need to know everything about their day-to-day operation, or at least the pain of an issue. For example, a process that doesn’t quite work or an experience that would be better if only “x” happened.
  2. What the customer truly needed was to give the people with that knowledge the opportunity to solve those problems themselves.

It has never been more critical to put tools and capabilities in the hands of the user (who are becoming more and more tech-savvy every day) to help drive productivity, innovation, and competitive advantage for all involved. In doing this, your users are motivated and aligned with the latest tools to do their job and to do it better. Did someone say growth, development, and success? It sounds like an opportunity to democratize innovation if you ask us!

Ever see the meme that regularly pops up in your LinkedIn feed about a conversation where the CFO asks, “What if we train our people and they leave?”
And the CEO replies, “What if we don’t and they stay?”

I suggest you ask the question, “What if we don’t update and play it safe?”
And then ask yourself, “What if the competition does update and innovates?”

Maybe you don’t think you need to innovate.
Maybe you don’t want to be the most agile, technically capable organization in your sector.
But we guarantee that someone else does.
And, if the competition grows, they will need more employees, with experience in the sector – your sector.
And, if they are offering a more dynamic, innovative work experience where the pain points and issues that your users experience daily don’t exist, then it’s not just your customer base that is at risk.


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